Thought leaders in Social CRM, Enterprise 2.0 and Social Media Marketing

Social Business Executive Summit: How to Win in the Social Economy

May 25-27; 8-9 a.m. & 10-11 a.m. PDT Each Day

This virtual Summit features thought leaders in Social CRM, Enterprise 2.0 and Social Media Marketing from the Founders Council of SocialBusinessOne.

Over a three-day period, CustomerThink  in partnership with the Social Media Academy will host six webinars focused on social business strategy, customer communities, employee collaboration and how social computing will transform marketing, sales and customer service.

This will not be “death by PowerPoint.” Each session will provide plenty of time to get your specific questions answered. Bob Thompson, Founder of CustomerThink and SocialBusinessOne, will chair the Summit and serve as moderator for all webinars.

Day 1 – Tuesday, May 25, 2010

Session 1: 8-9 a.m. PDT

The CEO’s Challenge: Creating and Leading a Profitable Social Business Strategy

The world has changed. Are you ready to deal with the Social Customer? Our opening speakers will share insights and real-world examples to inspire you to lead you organization to success!

John Todor, The Whetstone Edge
Social Strategies for Adapting to the New Normal

Axel Schultze, Social Media Academy
Executing a Social Business Strategy

Christopher Carfi, Cerado
Trends to Watch in Mobile and Social Business

Session 2: 10-11 a.m. PDT — Sponsored by Marketo

Transforming Marketing to Listen, Influence and Drive Sales-Ready Leads

In case you were wondering, the days of ‘spray and pray’ marketing are over. Learn how social marketing can help you engage, build your brand and yes, still generate valuable leads for the sales force.

Don Bulmer, SAP
Understanding Stakeholder Brand Perceptions

Maria Pergolino, Marketo
Marketing Optimizations to Create More Sales-Ready Leads and Drive Revenue

Mitch Lieberman, Comity Technology Advisors
Building Trust to Engage B2B Prospects Online

Day 2 – Wednesday, May 26, 2010

Session 3: 8-9 a.m. PDT — Sponsored by RightNow Technologies

Best Practices to Create Online Communities to Engage Customers and Increase Loyalty

Creating successful online communities requires a whole lot more than just a web site. Learn the different options and how to bring your community come to life to create business value.

Vanessa DiMauro, Leader Networks
A Strategic Framework for Success

Tatyana Kanzaveli, Social CRM World
Types of Communities in the Digital Ecosystem

Jason Mittelstaedt, RightNow Technologies
RightNow and the Social Customer Experience

Session 4: 10-11 a.m. PDT — Sponsored by InsideView

Transforming Sales to Align with Social Buyers and Close More Deals

Can sales be social? Sure, but not just by using social media with yesterday’s sales tactics. Learn new social sales models to increase sales performance with social buyers.

Mark Parker, Smart Selling
Creating a New Social Sales Model

Umberto Milletti, InsideView
Customer 2.0: Finding New Buyers in the Era of Social Media

Axel Schultze, Social Media Academy
Pioneers Using Social Selling Techniques

Day 3 – Thursday, May 27, 2010

Session 5: 8-9 a.m. PDT — Sponsored by Jive

Best Practices to Create a High-Performance Organization with Employee Collaboration

Join this session to explore new tools and strategies for using social media with your employees. Learn how internal collaboration can dramatically improves overall business performance.

Jacob Morgan, Chess Media Group
Integrated Approach to Tools, Culture and Adoption

Nathan Rawlins, Jive
How Employee Communities Increase Collaboration And Productivity

Adrienne Corn, VENTUS
Maximizing Social Media Use in Human Resources

Session 6: 10-11 a.m. PDT — Sponsored by Genesys

Transforming Customer Service/Support to Profit from the Wisdom of Crowds

Social support communities can help you engage with customers to solve problems and co-create solutions. Put your customers to work to help each other, while improving your bottom line.

John Moore, Swimfish
Engaging Customers with Support Communities

Eric Tamblyn, Genesys
Transforming Tribal Communities and Knowledge into Customer Engagement

Bob Thompson, CustomerThink

Getting the ROI from “CrowdService”

All attendees are eligible to win a free iPad. After the Summit is concluded on May 27, we will pick the winner of a 16GB iPad with Wi-Fi in a random drawing. The more sessions you attend, the greater your chances to win!

Join us for the Social Business event of the year! Sign up once and attend as many of the six webinars as you wish!


Organized By

In Partnership With

Social Media Academy


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