New Social Technology Tools & Latest Innovations

Silicon Valley remains to be a phenomenon when it comes to technology innovation and startups. And Social Media is no difference. XWeek is an initiative from XeeMe Inc. helping users around the world getting a view into those technology boosters before they become as well known as Facebook, LinkedIn, Twitter or lately Pinterest. Every other week users will be introduced to a new technology or new product, being able to hear from entrepreneurs what the vision of their company is and where the industry is heading.

XWeek also helps startups to get additional exposure to the market and to people they may not know.

This week XWeek is introducing Twylah

a very interesting summary and publishing tool to re-purpose your Twitter content

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Why SEO will be gone in 5-10 years

SEO (Search Engine Optimization) helps businesses and obviously also individuals or any other group to be found in the Internet. And as long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix. 

However, this is slowly and steadily changing. Today 60 – 80% of the so called educated purchase decision is based on recommendations.

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Pinterest – a Flickr killer? A definite YES

Pinterest is popping up all over the place. Is it just noise of some early adopter freaks? No it is not.


Pinterest is a super fast growing content sharing platform that competes with Flickr, Picasa and the likes. Now recently Pinterest is coming very close to the traffic rank level of Flickr and as Pinterest was growing Flickr's traffic is declining. 

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LinkedIn – not really a social network anymore

Social networks like Facebook, Twitter, lately Google Plus have rapidly evolved over the past few years. Online interaction took center stage and having a profile is only a commodity. LinkedIn developed into a different direction. groups degraded to cheap classified add boards, question and answers were basically replaced by the likes of Quora and Focus and the actual "conversation" circles all around spam.

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Twitter – between a rock and a hard place

G+ is not a FB killer but seriously hurts Twitter

It looks like Twitter is now paying a price for sloppy technology, ignoring it's long time advocates and lack of innovation. The "uncomfort" of Tweepl is growing rapidly. Robert Scoble just posted his view why "Twitter is boring

Twitter revolutionized the way we communicate by giving us a platform for most instant information sharing across the world. Twitter revolutionized the way we articulate our thoughts by forcing us to *focus* our thoughts and squeeze them into 140 character and we all not only learned to do so but *really* appreciate the fast communication.
Twitter revolutionized the way we connect with people by simply follow others without protocol.

All of the above made it one way or the other, either by using the schema or by behavioral adjustment (we use 140isch charcters and try to stay short) into most social networks. But as the old saying goes: "Good enough is not good enough". Innovation never stops and Twitter is in a serious situation.

In other words, Twitter has hurt itself

  1. Listening
    Twitter has still no real good relationship with its users – in particular the long time advocates. "Listen to your customer" is not known to Twitter – maybe because we are not a "customer". Twitter: So start building a relationship and build it quickly.
  2. Technology
    The technology fails almost daily. And the worst thing, it's part of the strategy. An undisclosed source told me once that the enormous talk about the technology break down is helpful and spreads the word about Twitter – well maybe it is a boomerang? Twitter: Fix your technology and fix is quickly
  3. User Interface
    The retro Web 1.0 UI may have been "interesting" and some people like it. But I guess more people like the rich UI of a Google+. Twitter: Make your UI more pleasant and do that quickly.
  4. User Behavior Management
    Well – it is a bad user behavior to automatically post stuff on Twitter. And I even un-followed friends because of it. Twitter is a social anarchy where everything is possible – as long as you have an account. Some people however pissed Twitter off and then you loose your account with no warning and sometimes not even an idea why (I speak from experience) I know they try hard to get the discrepancy between automatism and conversation – but showing the number of quadro gazillion followers and making it indirectly a goal is just bad behavior. Twitter: Hire a sociologist or start listening to the more experienced social media students – you have about 10,000 top notch people in your ecosystem.
  5. Connection Structure & Search
    There is no way to professionally structure connections. Lists are a boring and clumsy mechanism. Sorting and finding the right connections in your own TwitterVerse is basically non existent. More so you may search people and you know they are there and Twitter won't find them. Something that is wanted since 2007 and was never really fixed. Search for older Tweets and you may or may not find them. Twitter: rearchitect your lists and make it easy for people to categorize and tag their friends.
  6. Technology Backend
    You may experience that all of a sudden you need your old password to get – well because the whole TwitterVerse is not very clean and sometimes old data just show up, old profile pictures and so forth. Clearly it isn't easy to build a robust network that is holding up to 100-200 Million users – but with over $200 Million in funding they should be able to do better than that :) Twitter: Hire a few real PROs and get your architecture fixed.

Why is it more serious than it looks like on the surface?

The number of users may still grow, the number of tweets may still grow. But the number of tweets that are read by humans is rapidly declining. The number of auto connections is rapidly increasing. The number of "blasts" and advertising is growing out of proportion. In other words the theoretic interaction volume may still grow – but the human interaction is moving elsewhere. I still do "tweets" because it is easy to hit the tweet button – but I do most of the "conversations" elsewhere :(

It would be a pity if we'd loose Twitter – but things are moving fast and Twitter needs to respond even faster. Let's hope that they get it and get it right. Twitter was a major and very important milestone in the social web development.




Google+ what changes – a detailed review

Under the new Google Management – with Larry Page on the helm – things seem to change. Google+ is out and unlike the many products before like Wave, Buzz and others, G+ looks pretty promising.

Is it a "Facebook Killer" like several early promoters suggested? I absolutely don't think so. Is it a "Twitter Killer"? That one is much more likely. Let me share some early experience:

Google+ Screenshot, Axel Schultze

What is different to the other "Big Three" (Facebook, Twitter and LinkedIn)?

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Dear Larry Page – Remember Innovation?

I'm sure you can do better than copy (for a second time [Orkut]) what's already out there. Think Innovation.

May I make a suggestion for your social media engagement? I personally don't believe Google+ will have a great impact other than some noise in the next few weeks. Your other social network Google Orkut was not a bad product either – but it was from the wrong company. Social networking is not only about a technology, algorithms, features and a few announcements – it is about people and people behind the people. And Larry, Google has NEVER been a people company.

So how you can change that?

First, your search engine is over 10 years old – it's OLD! Yes you made some improvements on "algorithms", you improved search "technology" and other scientific stuff – but you never improved the HUMAN SEARCH EXPERIENCE.

Start being social where you are already a leader: At your very own search engine.

Build a Social Search Engine

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In Empire Avenue Social Capital Rules

Are you too serious for a game?

Well – then here maybe a game you should consider exploring. It is actually much more than a game.

Empire Avenue

The general mechanic of Empire Avenue is this:

You invest in your friends by buying and selling virtual shares. The more active they are the further grow their value and if you invested early your's grow too. Becoming wealthy is the goal.

Now this looks like so many other games in the social web. There have been games like "Be a tycoon" or "Sell your friend" and more. Pretty much all were just that – games. But Empire Avenue is very different:

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Social Media Certification – The world has changed

In the early days, in 2003 when LinkedIn was founded and I was one of the first 8,000 users, or 2004, when Facebook was founded, all the way to 2008, there was no education on social media and we all learned by experimenting and trial and error. It took a year or so to get our arms around it, but back then that was OK.

Education was always the best shortcut to results.

Today – 2011 – we have over 600 Million in the social web and trial and error is a daunting and time consuming task. And more so the complexity of social media has exploded. The number of tools has grown to a staggering 10,000 with an additional 100,000 of little gadgets that float all over the social web. For business leaders the strategic options are overwhelming.

What a social media director needs – what a social media certification needs to include:

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